Unless you keep in contact with your site visitors, chances are your competition will be talking to them and promoting their own products and services. This is something that you need to be aware when you first try to promote your own website effectively.
Once you are no longer in their mind, someone else will swiftly move in.
Online marketers should understand the importance of keeping themselves at the forefront of their prospective customers' mind by emailing to their list regularly.
This builds a relationship of rapport and trust with your potential customers and they will in turn be more likely to visit one of your website hyperlinks included in your emails.
Keeping in touch is key to increasing your web site traffic.
It is a lot harder to find new potential customers than it is to keep existing ones.
The best way to retain and benefit from your current customers is to become "a master" of keeping in touch.
There are several ways to achieve this, but the most efficient and economical is by using "Permission Email Marketing".
This means that the people you will be regularly emailing have explicitly given you "permission" to be included on your mailing list. This is a hundred times more efficient than using direct emailing.
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1. How to implement it?
Opt-in forms
Get visitors to subscribe to your email list by inserting an opt-in form on your website. It should be placed in an easy-to-find prominent location. Near the top of the page is usually a good choice. It is important that you keep the form "short and sweet". If it requires more than 10 seconds to fill-in, most people will be put off!
Additionally, you can include a sign-up email address to your email signature. This should simply ask people if they would like to be included to your email list.
2. Offer a free gift
Basically you need to give your visitors a reason for signing-up. This will definitely help to turn your website visitors into subscribers.
Perhaps offer a free ebook, report or video. It should be something that they can immediately get access to and easily download.
3. Build your list
One of the primary objectives of your internet site should be to get visitors to subscribe to your list (newsletter, email) therefore having the chance to develop a relationship with them should be your top priority.
Building a considerable mailing list should therefore be your ultimate goal, but only include people that have given you permission to do so, otherwise you could be accused of "spamming" them.
Keep growing this relationship by regularly sending your list emails. Their content should be of value to your subscribers and related to your website.
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