Top 3 Reasons Why You Need a Media Buying Service

There is no doubt that buying media ads is critical in promoting your business but do you really need a media buying service to do it for you? Wouldn't it be more practical to do all the media buying decisions yourself?

Well, taking all points into consideration, using a media buying service is the better way to go. Why? Here are some of the most important reasons that you may want to consider:

Professional help without additional costs. By doing business with a professional media buying agency, you get professional help without incurring any additional costs. Sounds too good to be true? Well, you better believe it!

How can this be possible? Media stations usually offer exclusive discounts (usually about 15% of the total package price) to such buying agencies. So, essentially, the media stations are the ones paying for the services these media buying companies are offering you. This also means that whether you opt to use their service or purchase the ad spots yourself directly from the media networks, you'll still be paying the exact same amount.

Better leverage. Media buying agencies can negotiate for better time slots and lower prices far better than any individual company can due to the sheer amount of business they bring to the media networks. And because they have such an extensive experience in the trade, they can safely avoid the most common problems that may come up along the way.

Let's take the "bumping" of ad spots as an example. Bumping, or the removal of ad spots from their original schedule, is one of the common problems that often crops up in most television stations. And who gets hit the most? Well, your guess is as good as mine. The most common victims are advertisers whose negotiated contract price is below a specific amount. However, if you're using a media buying service, you can be sure that you'll never get yourself in the midst of this annoying situation.

You get your money's worth. The cost of radio and television advertising is usually based on a "tonnage" basis or the number of people who view your ads. Since this may be quite expensive, your goal would be to get the lowest "cost-per-thousand" (CPM) for your target market. Having that satisfied, you now need to be sure that you are getting your money's worth and not being short-changed. And here is where your chosen agency gets more useful. They can provide accurate tracking to make sure your ads reach the target number of views. If not, your media buyer will simply request for "make good" ads (otherwise known as free spots) to make up for the difference.

Using the services of a professional media buying agency is undoubtedly the right way to go. It can prevent your company from losing valuable resources such as time and money, and provide you with more effective marketing results. Now, are you convinced you need professional help you with your media buys?